If you are trying to build backlinks, as well as your reputation, then you should considering doing a little networking. Specifically, you should contact site owners and bloggers within your niche and inquire as to whether they would be agreeable to your providing content as a guest blogger. While it may seem counterproductive to supply your competition with content when you could be using that time to grow the content on your own blog this technique can actually prove to be time well-spent. Your appearance as a guest blogger will serve two purposes. It will act as an endorsement by the site owner that says to readers that you are an authority that can be trusted. In addition, you will be able to grow your backlinks by including a link to your site either within your contribution, the byline, or in the author's bio box. Guest blogging is a win-win situation because it allows you to reap valuable benefits while benefiting your fellow blogger as well.