August 4, 2006, Newsletter Issue #26: Corporate blogs

Tip of the Week

Corporations are embracing blogging for business more and more as a means of connecting with customers, managing thorny public relations matters, and building a book of business. Red Hat, an internationally-acclaimed technology company, did a road show where executives made stops in seven cities. During the road show, executives and lower level staffers maintained blogs that included updates on what was happening on the tour. Red Hat executives also answered questions that came up during each stop on the tour. The blogs allowed the company to capture contact information from 2,500 individuals and businesses. The Big Blog Company (no joke!) specializes developing corporate blogs for small and big business alike, including marketing blogs and pr blogs.

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Lynne Christen