April 14, 2006, Newsletter Issue #11: About business blogs

Tip of the Week

A business blog is a company's official blog. Becoming more common among both small and large businesses, more and more companies have dedicated marketing staff to maintain the company marketing blog. An example of a business that has embraced blogging for business as a way to build brand loyalty and solicit valuable customer feedback on its products is Stoneyfield Farm, a New England-based company organic dairy products company. Stoneyfield Farm maintains five different blogs targeted to the company's various niche market consumers. You can read the Stoneyfield Farm blogs by visiting the company's Web site. Blogging for business is also used in business-to-business marketing, and a respected blog on the topic is B2Blog.com's blog, a B2B and industrial marketing blog.

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