Blogging for business is another online tool being used more and more by companies to attract new customers and build brand loyalty among existing customers. Bob Bly, an acclaimed independent copywriter and direct marketing expert, shares his 25 years of marketing experience in his popular marketing blog. Bob and his fellow bloggers discuss everything from the pros and cons of paper direct mail marketing to whether direct marketers are likely to embrace blogging. For a list of marketing blogs and public relations blogs, visit Online-PR.com.

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