A business blog may be a challenge if you are a solo business owner. You maust find the time to maintain your bookkeeping, marketing, and researching within a limited schedule. One good idea is to have an occasional guest blogger. He/she can provide a change of pace while allowing your readers the opportunity to learn.
For instance, if you own an online shoe store and write weekly tips on maintaining and purchasing shoes and accessories, you can have a guest blogger discuss fashion. The guest blogger can write a short post with a byline back to his/her own blog/business. Each of you benefit since you can take a break from blog posting and the guest blogger will receive additonal marketing/public relations.
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